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Fulaike moved to a new location and opened the vision of a "hundred-year-old shop"
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Fulaike moved to a new location and opened the vision of a "hundred-year-old shop"

2016-08-22 08:39
Shengpu Town in the eastern part of Suzhou Industrial Park was once famous for its industrial electric furnace and woolen sweater industry. Now these two industries are faltering in this small town like a twilight old man. The once glorious page in history fades with the change of the times and technology and removes its halo. Many years later, an entrepreneur with the feeling of a "hundred-year-old shop" came out here-Zhou Ruihua, general manager of Suzhou Fulaike Precision Tools Co., Ltd. The ups and downs of Shengpu Town’s industry caused Zhou Ruihua, who was born and raised on this land, to sigh: “Without considering technological upgrading and innovation in the heyday of the industry, this will inevitably lead to an industry’s decline or even its end.” In Zhou Ruihua, there is always energy. See the tenacity of "Made in China" to survive in fierce competition.
 
Zhou Ruihua, General Manager of Suzhou Fulaike Precision Tools Co., Ltd.
 
"I believe that many private entrepreneurs have the same vision as we do-to be a century-old store. This desire may be a bit big and far-reaching, but it is my little sentiment." With this belief, this year is rich. Lake stood out from more than 370 suppliers of the world's top 500 companies NSK Group, and Zhou Ruihua also received the "special award" from the president of NSK Group Asia Pacific. Orders for printing presses, automotive bearings, aviation and other fields are coming in. He is leading Fulaike towards his goals.
 
 
In the first half of this year, Fulaike is another milestone in the history of development-moving to Wupu Road, Shengpu Town. The new 5,000-square-meter factory has 2 workshops, among which, the production area is 4,000 square meters and the office management area is 1,000 square meters. In the production area, a total of 11 five-axis precision tool grinders, including ANCA in Australia, SAACKE in Germany, and DECKEL in Germany, provide Fulaike for the production of cemented carbide twist drills, step drills, end mills, reamers, etc., as well as various forming tools. The outstanding performance in this regard has laid a solid foundation. High-precision, simple human-computer interaction, high efficiency and fast-response after-sales service are the four main key elements of Fulaike when choosing a tool grinder. Especially for after-sales service, Zhou Ruihua said, “Every day, we are struggling for minutes. If the equipment fails, it will cause us a lot of trouble. Therefore, quick-response after-sales service is what I value most.”
 
Fulaike's new factory appearance
 
New office area
 
In the well-organized office management area, rest areas and entertainment areas have been newly established. The working environment has been significantly improved, and the sense of belonging, identity and pride of employees has been increased. According to Zhou Ruihua, this relocation will also reserve a production area for future expansion, and it is expected to be able to accommodate 10 tool grinders, which means that sales can be doubled. In addition, they are currently looking for an automated cylindrical grinding machine that can achieve high precision.
 
 
Fulaike's new production area
 
 
In the past few years, Fulaike’s market was mainly concentrated in the Yangtze River Delta region, with almost no involvement in the North and Southwest regions. This year, thanks to the advantages of quality, efficiency, cost and service, Fulaike has made new developments in the northern market. , Also opened up new customers in Chongqing and Wuhan. According to Zhou Ruihua, the development of new markets will help achieve the sales growth target of 5%-10% this year.

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